Importance of having a good Logo Design

When a child is born we immediately name the child, and with his name we suffix the family or father’s name. Why so? We want that for the entire life the child be called, remembered, recognized and acquainted by his or her name and we add family or father’s name to his or her name to differentiate the child from other child having similar name.
Similarly, when you plan to run a serious business, the first step you take is that you plan what to do as per your budget; the next step you take is that, you give a name to your business; to be successful; you want it to be acquainted, recognized and remembered by the public. So for convenience of your target audience, you tend to add a symbol as a brand to the name. This is called a “Logo” design. You can have a Simple logo, a Bright logo, or a Classy logo.  While doing so remember the following:

• Logo design is a symbol of the company’s goals, attitude and it targets market – logo is the visual design element.
• It creates the all important ‘First impression’ in a professional manner.
• It is a symbol that conveys your company’s or product’s, quality and trust worthiness.
• A logo is enough need not to see your name - logo can work wonders for your business.
• It is the logo that conveys the nature and character of your company, Logo become synonymous.
• Logo facilitates in conveying what your product, services and company conveys.
• Influence any buyer phenomenally.

Keeping in mind seven golden rules given above, formulated after studying some of the logo’s which have done wonders to their respective businesses. Such as:-

• The Nike’s ‘Tick ‘- Enough to be recognized by logo alone; A Simple Logo.
• Pepsi – The ‘Circular’, with a sequence of red, white and blue colors – a symbol of attraction for all; A Bright Logo.
• Coca cola – Swirl design of red and white; A Classy Logo
• ‘Mc Donald’s – ‘Golden Arch’, Differentiates it from the others; A Classy Logo.

To summarize, think, what attracts you the most when you go to buy a book, off course the Cover of the book. The front page headlines and the news article are selected with extra care by all the news papers. They capitalize on it. Yet the ‘above fold’ which is the top section of a news paper is read the most. Your LOGO is the major contributing factor to your success – Logo is a symbol. It must be remembered the most It’s a visual synergy.
Logo conveys the message, you want to express to the public. Logo expresses entire company and everything it stands for.
Therefore, your logo design must clearly sum up your business. It must be a simple graphic representation, professionally refined to serve its purpose. It must have enough power to influence the perception of your target audience. It should instill trust.