A logo is a symbolic identifying mark that conveys origin, identity, ownership and helps educe recognition. It is the powerful visual representation of your company, venture or organization. It forms on everlasting, unique and positive impression. The object of the logo is to form an impression, to act as a mnemonic tool and an identifier.
There are three basic types of logo:
Iconic / Symbolic Logo:
These are very popular with new business and high-techs. The style is clean and
professional. Sometimes it coveys deeper meaning especially when icons are in
abstract.
Iconic logo basically combines the idea of a brand-mark with a word mark. A
professionally designed Iconic logo will successfully communicate the role and
personality of the company. Being more effective in its purpose, they require
less marketing to get the point across.
Being comparatively cheaper and cost effective, they are excellent ideas for the
small business and startups.
Word mark logo:
This is the most common of all the types. It uses a unique typeface with
slightly customized fonts; this creates something that’s both practical and
elegant. Such types of logo act as an ad for your company, it functions on its
own without advertising backup.
With word mark logo, the representation by the ‘word’ actually becomes the
company symbol.
Combination Logo:
A combination of word mark and Iconic style, they use graphic to signify the
brand image. A text or an icon is super imposed on each other with professional
clarity to display as to what your organization is about. A brief of a text or
just an abbreviation, compliments the symbol.
Also known as illustrative logo, they are of high impact and very popular.
Some combinations of above given types, are termed differently, but they are only types due to combinations. They are:-