Importance of having a good Logo(Business logo design)

When a child is born we immediately name the child, and with his name we suffix the family or father’s name. Why so? We want that for the entire life the child be called, remembered, recognized and acquainted by his or her name and we add family or father’s name to his or her name to differentiate the child from other child having similar name.
Similarly, when you plan to run a serious business, the first step you take is that you plan what to do as per your budget; the next step you take is that, you give a name to your business; to be successful; you want it to be acquainted, recognized and remembered by the public. So for convenience of your target audience, you tend to add a symbol as a brand to the name. This is called a “Logo” design. You can have a Simple logo, a Bright logo, or a Classy logo.  While doing so remember the following:

• Logo design is a symbol of the company’s goals, attitude and it targets market – logo is the visual design element.
• It creates the all important ‘First impression’ in a professional manner.
• It is a symbol that conveys your company’s or product’s, quality and trust worthiness.
• A logo is enough need not to see your name - logo can work wonders for your business.
• It is the logo that conveys the nature and character of your company, Logo become synonymous.
• Logo facilitates in conveying what your product, services and company conveys.
• Influence any buyer phenomenally.

Keeping in mind seven golden rules given above, formulated after studying some of the logo’s which have done wonders to their respective businesses. Such as:-

• The Nike’s ‘Tick ‘- Enough to be recognized by logo alone; A Simple Logo.
• Pepsi – The ‘Circular’, with a sequence of red, white and blue colors – a symbol of attraction for all; A Bright Logo.
• Coca cola – Swirl design of red and white; A Classy Logo
• ‘Mc Donald’s – ‘Golden Arch’, Differentiates it from the others; A Classy Logo.

To summarize, think, what attracts you the most when you go to buy a book, off course the Cover of the book. The front page headlines and the news article are selected with extra care by all the news papers. They capitalize on it. Yet the ‘above fold’ which is the top section of a news paper is read the most. Your LOGO is the major contributing factor to your success – Logo is a symbol. It must be remembered the most It’s a visual synergy.
Logo conveys the message, you want to express to the public. Logo expresses entire company and everything it stands for.
Therefore, your logo design must clearly sum up your business. It must be a simple graphic representation, professionally refined to serve its purpose. It must have enough power to influence the perception of your target audience. It should instill trust.

18 Keys’ to make an Effective Logo design

Remember, statistics claim that, “An average child can recognize and identify 85 corporate Logos, but only a handful of species of birds. So when designing a logo keeps following “Keys” in mind:-

• Shape: It must be easily recognizable by its particular shape, which must be in relation to the product.
• Presence: It must carry a meaning in order to attract the target audience.
• Bold: It should be conveying all features of the business in totality.
• Contrast: It should be designed that it has, clear edges, it does not confuse the audience.
• Simple: Thumb rule is use not more than 1-3 colors.
• Purposeful: Should be so designed that it clearly addresses the intended audience.
• Medium Oriented: Keep in mind the medium in which it is to be used, Should preferably be an all purpose.
• Reveals Image: To create a perception of higher level of the credibility, logo must be able to leave an ever lasting impact.
• Characters: Must possess the following characters:-
• Have correct font.
• Display an image compatible to good taste.
• Pleasing to eyes.
• Homogeny: Consistently using the similar elements repeatedly or in the same way, will help people to remember your product.
• Memo ability:  Your client should remember you through logo and when ever they have the need, they think of you only.
• Momentous: Characteristics of your business are clearly displayed.
• Unique: Your logo should be different to all other logos in the same business.
• Professionalism: The designing of logo should display the quality of graphics and the printing.
• Enduring: Equity in your design must be everlasting. Logo design should be such that it ensures that you don’t have to redesign it after few years.
• Unison: Your logo gives an impression of a single unit, should not be a jumbling of features.

Type of Logo

A logo is a symbolic identifying mark that conveys origin, identity, ownership and helps educe recognition. It is the powerful visual representation of your company, venture or organization. It forms on everlasting, unique and positive impression. The object of the logo is to form an impression, to act as a mnemonic tool and an identifier.

There are three basic types of logo:

1. Iconic / symbolic Logo
2. Word mark Logo
3. Combination Logo

 Iconic / Symbolic :
These are very popular with new business and high-techs. The style is clean and professional. Sometimes it coveys deeper meaning especially when icons are in abstract.
Iconic logo basically combines the idea of a brand-mark with a word mark. A professionally designed Iconic logo will successfully communicate the role and personality of the company. Being more effective in its purpose, they require less marketing to get the point across.
Being comparatively cheaper and cost effective, they are excellent ideas for the small business and startups.

Word mark logo:
This is the most common of all the types. It uses a unique typeface with slightly customized fonts; this creates something that’s both practical and elegant. Such types of logo act as an ad for your company, it functions on its own without advertising backup.
With word mark logo, the representation by the ‘word’ actually becomes the company symbol.

• It feels clean and strong.
• Can lasts for a life time.
• Easy to remember.
• Low cost to brand.

Combination Logo:
A combination of word mark and Iconic style, they use graphic to signify the brand image. A text or an icon is super imposed on each other with professional clarity to display as to what your organization is about. A brief of a text or just an abbreviation, compliments the symbol.
Also known as illustrative logo, they are of high impact and very popular.

• They are completely unique
• Best value for money.

Some combinations of above given types, are termed differently, but they are only types due to combinations. They are:-

• Graphic

• Letter Marks

• Brand Marks

Why your personal taste has nothing to do with your design

Your personal taste should never be deciding or a riding factor while designing your logo for the following reason:

• Should never limit your self to just one option. Image you personally like, may not be suitable for the business or the product.
• It’s not important, what you want your logo to look like, but more importantly, it is how your audience will perceive your logo.
• Your logo is the core of your corporate identity, defining and symbolizing the character of your company or organization which may not be in consonance with your own taste of color and contrast combinations.
• Logos are not to represent your personality.
• The pros and con of logo design may not synchronize with your personal taste.

Having understood in detail about all the types of logo – “Tweak your own logo”

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